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Purpose of consultancy


The UNFPA Regional Office for East and Southern Africa (ESARO) has committed to fostering innovation and creativity and encouraging the adoption of innovative approaches. Recognizing the latent potential for innovation within the organization and the key role that investing in youth and cultivating new partnerships plays in innovation, ESARO with funds from DFID recently developed a programme that includes in its objectives:

  • brokerage, development and support of strategic results oriented partnerships that contribute towards achieving an increase in the availability of robust evidence and proven innovation relating to SRH and the improved awareness of, access to and uptake of family planning and SRH services across the ESA region, with a focus on women and adolescent girls;
  • generation and increased availability of up to date, robust evidence and innovation in the ESA region to inform design, planning, scale up and delivery of quality SRH, MNH and FP services or women and youth.

As part of this programme, ESARO developed an initiative called the Innovation Accelerator (iAccelerator): a mentorship-driven acceleration program supporting young entrepreneurs with seed funding, training and skills development to generate innovative solutions in response to challenges related to Sexual and Reproductive Health services, sexuality education, family planning, maternal health and other population development issues in line with UNFPA's mandate.

The sustainability of the Innovation Accelerator is related to its capacity to reach and engage its target audiences, which include private and non-private actors, high level funding bodies, donors and investors to young social entrepreneurs between the ages of 15-34 across a number of countries in East and Southern Africa. In particular, there is a need to showcase the iAccelerator to potential partners and donors that can facilitate scale up of the model.

This requires developing high quality content and presenting it in a streamlined and crystal-clear narrative that effectively describes the iAccelerator approach, while highlighting the impact of the initiative in the countries where it has been implemented so far: Kenya, Uganda, Rwanda and Tanzania. The purpose of the consultancy is to develop video content covering implementation of the Innovation Accelerator in three of the four countries involved.

Scope of work

UNFPA ESARO is seeking to recruit a team of video-makers to produce:

  • 1 promotional video of 2 to 5 minutes which describes the iAccelerator’s approach and processes. The video should include portraits of key stakeholders involved in the initiative, quotes, and figures showcasing the impact of the initiative, also including visual animations.
  • 3 country videos of 5 to 10 minutes each narrating the case studies of the iAccelerator in Rwanda, Tanzania, Uganda. Institutions, start-ups, investors, advisors should be featured in the video to describe their role and experience in the initiative.
  • 9 short teasers/trailers (at least 2 about each country, plus 3 general on the initiative) of 15 to 45 seconds for dissemination on social media.

All videos should be delivered in a format that is suitable for airing on international channels/networks (e.g.: CNN African Start-Up, BBC, Al Jazeera).


The project will span across 4 phases :

1. Pre-Production

  • Inception: the team will meet virtually with the iAccelerator team in ESARO to agree on deliverables and discuss practical arrangements including making the necessary introductions with Country Offices involved in the initiative. The team will then make arrangements with Country Offices regarding travels, identification of key people to be interviewed, shooting locations;
  • Preliminary interviews: all protagonists chosen for the videos will be interviewed remotely prior to filming;
  • Script and Director’s Notes: a written script and visual director’s noteso are submitted to ESARO for approval;
  • Production plan: The team will deliver an inception report to ESARO including a detailed production plan. The plan must be approved by ESARO in order for the team to begin the next phase (Production).

2. Production

  • Shooting: 13 cumulative days of shooting in three countries.

3. Post Production

  • Editing: a draft version of the videos before the final delivery will be submitted to UNFPA. Two rounds of feedback are to be factored in the proposal.
  • Sound mixing / color correction / graphics: once the mix is done and graphics are approved this version will be considered a final version. Any additional changes could be subject to an extra budget.

4. Delivery

  • Unique delivery of all the videos and of the raw footage

Download the attached documents for full details.